A report for Real Coffee LTD Essay Example | Topics and Well Written Essays - 2000 words - 1

A report for Real Coffee LTD - Essay Example Under such circumstances entrepreneurs face non-negligible challenges in controlling and executing the business functions in a smooth fashion, given the obstacles in the form of staff management, delegation of power and business opportunities identification as well as their subsequent achievements (Welter, 2010). Correspondingly, it has been viewed that Real Coffee Ltd., which is a small chain of coffee shops has been facing challenges to maintain a desired level of employee retention rate. The main objective of this paper is therefore, to provide a detailed analysis of the external and internal analysis of the business. Based on the analysis, the discussion further intends to provide rational suggestions that would help in understanding on how curtained changes in the business can help Real Coffee Ltd. to meet its organizational goal. Part 1: External Analysis Consumer Buying Behaviour UK is observed to be amongst the top ten countries that dealt in coffee around the globe as of 201 1. It is worth mentioning that coffee is also measured to be the third-favourite non-alcoholic drink in the country. Over the year, it has been viewed that in the UK, the chain of coffee shops had grown 5.6% and contributed almost 29.1% market share by 2005. However, it has been viewed that independent and local coffee shops only grew by 2% and faced considerable amount of challenges over the year. Economic disturbance in the UK is also assumed to have affected the customer’s behaviours of drinking coffee. For instance, it was viewed that the coffee market grew by 17% from 2005 to 2009, again out of which, 57% of the total consumers 47% of the customers preferred sitting in coffee shops and 8.3 preferred take away services (Business Case Studies LLP, 2013). Moreover, it has also been viewed that today’s teenagers and young adults frequently visit cafes, which replicates it to be a growing trend. A thorough understanding of the consumer buying behaviour also revealed th at about 37% of the coffee consumers prefer black coffee in the UK, while the remaining 63% like to add sweetener with it. 57% of the total consumers further stated to prefer having it at breakfast (Liang & Wu, n.d.). Increasing Competitors Globalization and the rapid technological aspect is not only considered to be a boon for every individual and business house, which aims at establishing themselves at the global market, but is also stated to be a course for small business houses with limited resources. Coffee market in the UK is considered to be one of the largest industries. With the increasing adaption of coffee by the people worldwide, whereby many multinational organizations are being established in the nation creating greater competiveness for smaller coffee shops, it has been viewed that although, small shops provide better quality products at lesser price, people prefer going to branded stores like Costa and Starbuck as a symbolisation of economic status in the society (Ho spitality & Catering News, 2013). According to a survey conducted by Euromonitior international (2012), it was viewed th

Addiction Research Proposal Example | Topics and Well Written Essays - 1500 words

Addiction - Research Proposal Example The problem of gambling is bigger than the individual, social group or a community. Understanding and preventing it, is therefore important for the society as well as for the country. Before one can write about gambling, one must understand the nature of its addiction. Addiction according to Henderson is "a complicated condition, with biological, physiological, psychological, behavioral and spiritual aspects. For this reason it is best to think of...addiction as multifaceted disorders, only one of which is the compulsive use of the addicting substance." (3) Individuals who are addicted (whether to alcohol, drugs, gambling or sex etc.) demonstrate particular behavior such as loss of control over the behavior, and continue to engage in the addiction despite negative consequences (Henderson 4). From a behavioral perspective addiction according to the DSM-IV (Diagnostic and Statistical Manual, 4th Edition) can be defined as an abuse or dependency which has negative consequences and interferes with important obligations, and causes noticeable distress or significant impairment in functioning. The criteria for dependence also include those that indicate physiological dependence as well as a loss of control as evidenced b repeated unsuccessful attempts to quit or cut down." (Henderson 6). Gambling, according to Collins, is a sequence of activities which involve two or more parties willing to place at risk something of value known as the stakes. They engage in this activity in the hope of wining some of greater value called the prize. The winner or loser is determined by the outcome of events that is known as the result. Gambling by definition does not make the gambler addict. This is because it is essentially a game in which the participants may undertake the activities commercially or in private situations (Collins 15). Gambling is an addiction for some people. Addicted gamblers tend to be